Wong Eng Geng
Photographer, Designer Researcher, Experience Designer, Writer, Adjunct Lecturer, 


A designer whose profound passion for photography informs his distinctive approach to research. A graduate of the National University of Singapore’s Division of Industrial Design, he leverages photography as a potent storytelling medium, capturing the essence of people and environments while seamlessly merging the worlds of photojournalism and design. 

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Eng Geng also runs a print collective at bluetaped.com
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while with brief.

Inspiring Active Participation in
ApeCoin DAO Governance


client
NewCampus
2024
role 
Live Action Animation
3D Character Rigging
3D Character Animation
3D Rendering




project context
Despite the vast potential of Web3, only about 1% of ApeCoin holders currently engage in the DAO’s governance—leaving a significant opportunity for community-driven impact. 

NewCampus, an organisation focused on transforming education for modern leaders, partnered with us to design a resource bank and video series that would motivate and equip ApeCoin holders to take a more active role in governance, from crafting impactful proposals to making informed voting decisions.


Lowering barriers to Web3 participation This initiative aimed to simplify DAO governance, recognising that many ApeCoin holders are unfamiliar with decentralised decision-making. To overcome this barrier, we created a series of concise, animated videos to break down the essentials of participation in an accessible way. Guided by animated 3D Ape models, each video explores core topics such as "Why should I participate? What impact can I have? How do I submit a proposal?"



This project concluded in 2024