Wong Eng Geng
Photographer, Designer Researcher, Experience Designer, Writer, Adjunct Lecturer, 


A designer whose profound passion for photography informs his distinctive approach to research. A graduate of the National University of Singapore’s Division of Industrial Design, he leverages photography as a potent storytelling medium, capturing the essence of people and environments while seamlessly merging the worlds of photojournalism and design. 

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while with brief.

Initiating and extending guests’ wellbeing journey in their Banyan Tree experience

client
BanyanGroup
2024, Phuket

In collabration with Agency
role
Design Research
Rapid Prototyping
User Testing
Experience Design
Interaction Design
Strategy 
International collabration



project context
The hospitality industry is inherently fast-paced, with high room turnover and a constant flow of guests checking in and out each day. This leads to a guest demographic that is always changing, making it difficult to create lasting engagement.

A hotel is often a transitory space. Guests leave early for activities outside or simply pass through the lobby on their way elsewhere. In such a dynamic environment, how can a hotel spark the beginning of a guest’s well-being journey?

Together with Agency, we visited Banyan Tree Phuket to explore this question. Our aim was to identify signature touchpoints within the Banyan Tree experience that could mark the start of a journey toward well-being.

In such a dynamic environment, how can a hotel spark the beginning of a guest’s well-being journey?

Our aim was to identify signature touchpoints within the Banyan Tree experience that could mark the start of a journey toward well-being.



At every touchpoint, we aim to spark a natural growth of interest. The experience should never feel forced, but always respectful of the guest's pace and preferences.
When introducing well-being concepts, products, or packages to guests who are focused on enjoying their well-deserved holiday, it is important to approach them with sensitivity and care.

Tactics like having a promoter constantly trying to engage guests or placing product catalogs on the walls do not align with the atmosphere of a classic, elegant, guest-centric hotel. The key to this project lies in finding a subtle and thoughtful balance.

Over 12 Days

Our prototypes interacted with 250+ unique guests

Interviewed 30+ guest outside of the prototype experience 


There is a natural rhythm to a hotel guest's journey. Our goal is not to disrupt that flow, but to seamlessly weave well-being into it. By strategically placing thoughtful gifts, redesigning service experiences, and connecting facilities, amenities, and activities, we aim to create a cohesive, well-being-focused vacation that places the guest at the center.

This project concluded in 2024.

Banyan Tree Phuket was the first testing ground for this new experience.

The next step is a progressive implementation across all international Banyan Tree Hotels.